How an Invoice Maker for Small Businesses can Help You
If you don’t have an invoice maker for your business yet, you most likely don’t know exactly how it can benefit you. Not knowing can make you hesitant to add it as you’re already trying to mind your budget. However, it’s essential you get an invoice maker that is user-friendly and intuitive, and we’ll outline why below.
Improve Customer Retention
Having information at your fingertips about how your customers best utilize your business can help increase your retention rates. Imagine that you own a gym, and you use your invoices to track the attendance of every frequent member you have. You’d notice if one customer stopped frequenting your gym. To entice them back, you could send out a free workout plan or reminders about upcoming classes to help increase engagement and the likelihood of your customer renewing their contract.
Assist Sales and Customer Support to Work Seamlessly
If you’re not keeping your customer interactions correctly using an invoice maker, it can be difficult for sales representatives and support personnel to get the information they need to do their jobs correctly. Keeping your data organized in a platform makes it easy to pull it up, and this can save time and ensure that each area of your business runs effectively.
Many invoice makers for small businesses use sales and marketing automation to help reduce the amount of manual administrative work these two key teams have to do. If the business is small enough, all of these tasks may fall on you, so any software that makes it easier to stay organized is much appreciated. For example, with the correct software, you can automatically create and file entries when a new customer fills out a form. This will help you follow up.
Automation
One of the biggest advantages of online invoicing is automation. It makes it easy for you to set up recurring payments for your long-term clients. It also allows you to create a subscription-based model. The system can send payment reminders and follow-ups for past-due or upcoming invoices. As a bonus, automating these items can save you a huge amount of money and time that you can dedicate to other areas of your business.
With the correct software, you won’t have to pay someone to do all of these small administrative tasks for you, so this can also save you money that you can put back into your business. It gets rid of the frustration of forgetting to follow up on a payment or chasing it down too.
Helps Establish Brand Identity
Having a cloud-based invoice maker can help you reinforce your brand’s identity. With Billdu, you can easily add your color scheme, logo, and fonts that match the voice you want your brand to have. When you strengthen your business’s identity, it boosts the chances of your customers paying on time, and this is great for your bottom line.
You can also easily create custom messages on the bottom of your invoice, like a short “Thank You!” This space also is a great place to upsell other services or products, or you can link to a piece of content to help your customer solve a problem. It could seem very trivial on the surface, but these messages can easily enhance your brand by allowing it to demonstrate expertise and personality.
Security
Most people are creatures of habit, so it’s easy to see why some may spend a lot of time resisting online payments and invoicing. Some businesses may have trouble with change, too, as they’re used to using paper invoices. Other businesses jumped onto the online payment trend early because they wanted to eliminate security concerns.
Security must always be a top priority in your business, and reputable online invoice software is always extremely secure. These platforms have to adhere to specific PCI Security Standards. It’s difficult to get clearance at the PCI Security Standards level. They help you put advanced security safeguards in place to protect your business and customers against any interference or loss. SSL encryption is one such safeguard you can use.
Different Language and Currency Options
Thanks to technology, everyone is technically a “global citizen.” A freelancer in the United States can easily bill a client in Australia. A customer in the UK can easily order a product from a company in Japan. Cloud-based invoicing platforms like Billdu allow you to pick your preferred currency and language. So, both the business and your customers can have choices that weren’t possible before. Cloud payments and invoicing make it easy for small businesses to enter the global marketplace, and it strips away payment barriers.
Enables Remote Work
The best invoice maker enables your employees to access it anywhere they have internet. Remote workers will have the same amount of access to the information they need as those in the office do, especially through user-friendly apps. In turn, this can streamline your team’s ability to effectively work wherever their base may be.
This gives your business the option to have remote employees, and you can easily take advantage of global talent when you start hiring a team. Or, you can offer your existing staff flexibility in how they work best, either in the office or at home. This is important because your employees may be happier working from home than they are commuting and coming in.
Offers Detailed Reporting
An invoice maker for small businesses will usually offer you in-depth reporting features. Many offer sales pipeline management and sales forecasting. These can help you estimate revenue within a given period based on your average conversion rates and where any prospective leads are in your current sales funnels.
For example, you can print reports that show you exactly where your cash flow stands. Do you have a lot of outstanding or overdue invoices? Maybe there are customers who need reminders. Whatever the case may be, keeping track of one centralized platform is an easy way to tell where your business’s financial structure is at a glance. You can use this information to decide the best step for your business to take next.