2. Improve your billing process
While it is true that customers are primarily concerned with their end of the deal (the product cost, the time of delivery, etc.), many people are seriously engaged with the financial aspect of the transaction. Some have a budget that they need to adhere to, while others just want proof of purchase in case something goes wrong.
This is why you need to streamline your billing process with the right invoicing software like Billdu.
First of all, your conduct during the first purchase will determine whether they buy the next time. Not only that, but because they trust you more, they’re more likely to increase the order value. This means that while the number of sales per month may remain the same (which is rarely the case), the total amount of revenue from sales will increase.
This also contributes to a better customer experience (an item we addressed in the previous sections).
Errors and disputes are costing your company a small fortune, and by improving your billing process, you can easily reduce the number of these disputes. Sure, friendly fraud is still a thing, but you need to keep in mind that these instances are rare and that the majority of people only dispute sales when there’s something wrong with the order.
Needless to say, a great billing system makes it easier to incentivize early payments. Why? Because with a good invoicing software, early payment discounts are easy to integrate. This simplifies the accounting process and gives you a stronger foundation for the majority of sales techniques.
Remember that this is a boost to your accounting, as well. Since you keep a copy of each of these invoices, streamlining your bookkeeping will be a simple matter.
3. Improve your communication and transparency
Some businesses underestimate how much research customers do before they commit to a purchase. This is why you need to put an extra emphasis on both communication and transparency in order to increase your business sales.
First of all, you need to be ready to answer the questions of your customers, no matter how ridiculous some of them are or how many questions they ask. Sure, this will take a lot of time from your team, but even then, you can automate this process with the use of the right quote generator.
A good quote template will improve the first impression that you make and may even facilitate their decision-making. Just think about the importance of impulse purchases in sales. Sometimes, waiting too long for a response or getting the information (quote) elsewhere might make them change their mind.
This is not about tricking them into buying. Just think of yourself as that talented individual or a promising partner who just needs an opportunity (a chance) to shine. Having a great quote ready on demand can make a difference between whether you’ll get your chance or not.
Another thing you need to consider is the importance of transparency when it comes to your pricing system. A lot of businesses omit the cost of delivery or taxes to increase sales by making their prices appear lower. What they don’t get is that this sort of trickery (it’s seen that way by your customers) is responsible for roughly 48% of all shopping cart abandonment during checkout.
They see a product they like and decide to buy it, but at the checkout, they realize that the cost is higher than they were ready to pay. You can’t hide the price forever, and being up-front about it will always improve your chances of closing a sale.
4. Increase your online presence
This comes down to simple math: the more people know of you, the more people you can convert with the same conversion rate. You see, 3% of 100 people are not the same as 3% of 10,000 people.
So, one of the laziest answers on how to increase sales is to just work really hard on increasing your traffic.
Still, how do you increase your online presence?
The simplest answer is that you need to be present on many different platforms and do what you can to increase your visibility on these platforms.
For instance, on the internet, you need to invest in SEO and PPC. This way, you’ll boost your visibility and discoverability. The most brilliant thing about this is that all the while, they believe that they found you completely on their own and that it was their idea all along. The majority of regular customers are completely oblivious to the existence of SEO (even though they understand that there’s some order in which Google sorts results).
When it comes to various sorts of social media, you need to increase your reach. Buying followers will never be the same, but it could (initially) give you some boost in credibility. After all, a brand with 30 followers doesn’t leave a good impression. You can start out by buying followers and then deleting these accounts as your organic following grows.
Still, expecting to get a great reach for free is never a sensible play. Paid ads on social media are worth the extra cost, and this is one of the most horribly underestimated sales techniques there are.
5. Utilize data analytics
Lastly, every business is different. This means that while we’re offering some universal strategies to increase your business sales, the truth is that your demographic, products, and market conditions will greatly differ.
What you need to do in this scenario is gather as much data as you can and analyze it in order to get insights.
Fortunately, with modern AI-powered tools, this is no longer an impossible task. Even with the limited amount of data (that you gather because you’re trying to stay within regulations like GDPR and CCPA), you can learn quite a bit about how to increase online sales.
The big breakthrough in using these tools is that you can now safely resort to data minimization without sacrificing some of the most valuable and important insights out there. Moreover, you can get the insights you need without overspending on a team of analysts.
The most important part is the fact that you’re using your own data. This means that you’ll be able to increase sales using your own circumstantial resources. With the help of the right data analytics, nothing can stand in your way for too long.
Sales Strategy Example: Success Story
Warby Parker, a small eyewear company, revolutionized the eyewear industry with its direct-to-consumer (DTC) sales strategy. By bypassing traditional retailers and selling directly to customers online, Warby Parker significantly reduced costs, allowing them to offer stylish, high-quality glasses at a fraction of the typical price. Their innovative “Home Try-On” program, where customers can try five pairs of glasses at home for free before purchasing, further enhanced customer satisfaction and loyalty, contributing to their rapid growth and success.
Always think from the perspective of a customer
Generally speaking, when figuring out how to increase sales, you can never go wrong by putting yourself in your customer’s shoes. Thinking about their experience, finances, the information they have available, and how hard it is for them to find you will give you so much actionable information to work with. This way, you can adjust to their needs and requirements, making your sales go through the roof.
Streamline Your Sales with the Billdu App!
Streamline your sales and manage invoices easily with the Billdu’s mobile invoicing app. Download now to simplify your business processes and stay organized!
