How to Become a Freelancer in 2025

DAVID FAČKO

11 min

·

February 17, 2025

What do the words flexibility, remote working, and earning potential have in common? Freelance. That’s right. Freelance has already become the go-to career path for many, offering career and control (so and work-life balance) that traditional jobs simply can’t. 

So it’s obvious that one in three employees in the US is an independent worker. 

But being your own boss can be harder than you’d expect. Finding clients, managing your money, and staying motivated while working on your own all take some organization. 

This article is your action plan.  We walk through the main steps to becoming a freelancer, pitfalls, and tools you need to know before starting. Ready, steady, go!  

Is 2025 the Right Time to Go Freelance?

Any time you decide is the right time. You might not have a detailed plan for 2025 yet (that’s why we are here), but businesses are already lining up for the skills and experience you bring to the table, regardless of the industry.

To spark your inspiration, we turned to the biggest player in the freelance market, and looked at the jobs/niches they predict will have the most demand this year. 

The Most In-Demand Freelance Niches in 2025

  • Artificial Intelligence (AI) and Machine Learning (ML) 
  • Training and consulting
  • Finance and business operations
  • Coding, web, and software development
  • Sales and digital marketing

The need for specific jobs constantly changes. It’s worth thinking about switching to freelance from your current job, even if you haven’t found your (niche) on the list. Chances are, you’ll figure out how to apply your talent for a freelance job after doing some research. We’ll help you with that.

new job

12 Steps to Start a Freelance Business in 2025

There’s one thing that stands between you and your dream solo career. And it’s not your 9-5 job (just a little joke). In fact, you can freelance while working full-time and hit your goals if you have a solid plan.

The good news is that you don’t need to create it from scratch.

Below are 11 actionable, easy-to-follow steps to help you set your freelance career on the right track from day one.

1. Identify Your Skills, Experience, and Interests

Just jot them down: the hard skills you’ve learned at previous jobs, the soft skills you’ve developed, the experience you’ve gained over the years, and even your weekend hobbies. Everything counts.

View your insights as random (well, not really random) puzzle pieces. Can you put them together to create a picture? How many variations can you make?

Take writing as an example. Your hard skill is content writing; you worked for a software development company; you’re interested in self-care and fitness; your hobby is creating social media content.

What stops you from becoming a freelance social media content creator for wellness startups? We think so, too. Nothing.

The same applies if you want to dip your toes into a new field. It’s unlikely that none of your existing skills will be useful in a new job. But even if that happens, you can always do some research. Google it or check out LinkedIn profiles of people already working in the niche you’re interested in. 

freelance skills

2. Research Your Niche and Target Audience

While a general niche might seem like a safe choice, you risk getting lost among thousands of freelancers who have gone for it. 

Choosing a narrow niche will give you a competitive edge from the start. Clients prefer specialists over generalists because it shows that you have the expertise to find the best possible solution to their problem.

3. Set a Pricing Structure for Your Services

The price reflects your level of experience and quality of service. It will also help you land quality projects and, in turn, expand your skills and, ultimately, get an even higher paycheck.

So, look at some other freelancers to see what they’re doing. It depends on the niche, but you’ll probably be working on an hourly, project-based, or value-based basis. 

There are also free calculators, like Upwork or Ruul, that can help, taking into account your expenses, taxes, and so on.

In the end, remember the golden rule which says: don’t underprice yourself. And we’ll continue: don’t be hard on yourself. You can always change your price (review your rates and keep adjusting). 

Try invoice software for modern freelancers!

Simplify your invoicing and get paid faster with easy-to-use invoicing software built for modern freelancers. Try it today and streamline your business!

Free 30-day trialNo credit card requiredCancel anytime
Billdu invoice maker and invoicing app

4. Build a Well-Balanced Portfolio

A portfolio is a can’t-miss step because it proves the quality of your work by showcasing your past projects and accomplishments. It’s a way to show your clients beyond your profile description what you can do and what you offer.

Tips for building a good portfolio:

  1. Presentation. Use your best copywriting skills to create case studies that show the value of your job and what problems you have solved.
  2. If you can, add short descriptions for each case study (with impressive numbers as a result) and the tools you’ve used to highlight your skills once more. For example: “Increased website traffic by 15% for [Client Name] using SEO techniques…”
  3. Include social proof, such as testimonials that detail how you were helpful.

If you’re just starting, why not do some jobs for free or for friends? This way, you can add projects to your portfolio and get their testimonials.

Freelance portfolio

5. Work On Your Online Presence

Your portfolio might be a part of your profile on a freelance platform like Fiverr—but it’d be even better if you had a personal website to showcase it. It adds credibility to your work and lets you connect with customers. This is extra relevant if you’re a developer/team specializing in creating websites.  

Ideally, your website should include your portfolio, FAQ, contact information about yourself, and your picture. To simplify the process, you can use free and paid tools like Webnode, Wix, WordPress, and Weblium. Some freelancers even create pages on Notion and PDF; it’s up to you.

Besides, work on your social media presence. Take notes about your target client base and consider which clients might be most active and where you could get noticed. 

Set up business profiles and fill them with content—it could also be content related to your niche, like news or educational posts, not just Ctrl+C and Ctrl+V from your portfolio (and don’t forget to include a link to your portfolio). We recommend looking not only on Instagram and Linkedin but also on Behance and other professional platforms. 

One tip: start a project/case ASAP. There’s no perfect portfolio, just draft 1, draft 2, etc. 

Download the free invoice template!

Create professional invoices in minutes with our easy-to-use template. Download the free invoice template fro freelancers now and get started!

Free 30-day trialNo credit card requiredCancel anytime
Billdu invoice maker and invoicing app

6. Join the Freelancing Platform

Freelancers can find clients and things for their business in many ways: social media, client referrals, and online platforms. Joining a platform would be a smart move if you’re just starting. It gives you more visibility, access to a wider range of projects, and the chance to connect with potential clients you might not otherwise encounter.

Take time to run a quick Google search and find out which platform matches your needs, salary expectations, and niche. Remember the competition, too: it’s tricky for a newbie to grab a big order. First, you work for the rating, and then the rating works for you. 

7. Master Administrative Work

Being a freelancer means wearing multiple hats. You have to manage your projects, pay taxes, and set aside money for retirement, among other things. You’ll also be responsible for managing day-to-day operations, like invoicing, tracking your time, and keeping strong customer relationships.

In other words, you would do multiple jobs as one person. 

Fortunately, you can now access plenty of resources online to plan ahead and tools to make this work 10x faster and easier. For this type of work, check out Billdu — a cool and slick invoicing software designed to make your work easier. It lets you create all types of documents like invoices, estimates, purchase orders, delivery notes, and more. All in one. 

It also won’t hurt to discuss the intricacies of business management with others in your field to see how this works in practice.

Invoicing software for modern freelancers

8. Build Strong Client Relationship

The statistics say that 70% of the freelancers in the survey said they cared most about building great relationships with their clients that would last.  

To make things clearer, we’ve partnered with the Searqle team to outline the main benefits: 

  • Increased Trust: Clients are likelier to return for future projects and refer you to others.
  • More Opportunities: Strong relationships can lead to bigger projects and higher-paying work.
  • Long-Term Collaboration: To build rapport, you need to show that you’re not just a one-time freelancer but a go-to partner for ongoing needs. 

How to get it? Focus on your soft and hard skills. Always deliver high-quality results on time. The more consistent you are, the more trust you’ll build. Be transparent and proactive. And if you can, give more than you promised. 

9. Connect with Freelancers

Even though freelancing is a competitive field, your relationships with other freelancers don’t always have to be a competition. Think of them as a collaboration for mutual growth. That’s how it works.

Transition what you get: Learn together, get feedback on your work, and gain educational resources and tools. Share your experience with the community to enhance your expertise and networking. 

Last but not least, referrals. They’re more than happy to refer you when you have good relationships. And, of course, refer them in answer. This way, you’ll strengthen your relationship with clients, too. Sending them other specialists shows that you truly care about solving their problems, not just selling your services.

10. Keep Building Your Client List

Even if you have 2-3 current clients, it doesn’t hurt to continue seeking new job opportunities. You can’t really predict when the project will come to an end. So, it’s better to secure more opportunities. More clients also mean long-term benefits, such as expanding your experience and setting a higher check for your services.

How to do it: ask your clients for referrals, expand your portfolio to receive more offers, and regularly check if new jobs are posted on a platform.

It’s also worth keeping your efforts focused. Try to stay within your niche and the things you’re doing to strengthen your skills; disseminating your efforts will not be helpful for growth.

Do not forget about your past clients. Reach out to past contacts, colleagues, and other connections to let them know you’re available for new projects. Sometimes, opportunities can come from the most unexpected places, and staying in touch with your professional network increases the likelihood of being recommended for new work.

Freelance Client List

11. Polish Your Skills and Learn New Ones

Learning never stops. The skills you possess determine your value, so it’s crucial to improve continuously

Take courses, find mentorship opportunities, and learn from others in your field. Don’t hesitate to ask your clients for feedback and act on it—it helps you refine your skills and deliver even better results.

Why not step outside your usual skill set for a bit? Take note of the skills in demand and consider adding them to your expertise. For example, skills in AI, data analysis, or advanced SEO could be useful. 

Best tip: Apply what you learn right away. Avoid jumping from one course to another without putting your new knowledge into practice. Doing so will solidify your understanding and gradually expand your portfolio with real projects, further enhancing your credibility and skill set.

Why Do People Choose to Go Freelance?

The idea of going freelance appeals to many because you get to be your own boss. No more working for somebody else is a great motivator, especially if you feel miserable at your current job.

At the same time, freelancing offers other benefits. By giving up the 9 to 5 lifestyle, you also get to:

  • Experience a better life-work balance

As a freelancer, you have more flexibility to manage your time and energy for work and personal life. If you need to take time off, you can, and if you want to focus and work extra, you are free to do that as well.

  • Choose your work location

Freelancers are known as digital nomads for a good reason. As long as you have a stable internet connection, you can work from virtually anywhere. A change of scenery often helps with finding motivation.

  • Spend more time with your family

A better life and work balance also means that you can spend more time with your family while working from home. You do not have to worry about gluing yourself to a desk at an office job when you are a freelancer.

  • Avoid commute stress

The time you spend commuting can now become the time you spend with family, exercising, or sleeping. The stress and costs of commuting no longer bother you like they did every day you had to go to work.

  • Forget about the office politics

Not everyone is a fan of gossip, but their colleagues still suck them into random office dramas that are nothing but a distraction. It is one of the more underlooked benefits of freelancing, but one worth mentioning nonetheless.

Having said all that, the benefits of freelancing are clear but do not expect a smooth transition just like that. 

It will take a while to figure out the ins and outs. And since we are talking about a transition rather than an immediate switch, you need to understand that you will still need to do your main job while you pursue freelancing.

Benefits of freelancing

Traits to Improve Before Switching to Freelancing

Experiences and skill sets vary depending on what work you do and how long you have been doing it. 

Since you plan to switch to an entirely different work model, self-improvement should be one of the priorities, particularly if you are in no hurry and have some time to spare.

  • Negotiating

Freelancers are the ones who advocate for their services. It is crucial to learn how to present and sell yourself to clients.

Your first few attempts will likely bring no results, and people who fail often lose motivation and start doubting themselves. The more you know about negotiating before going in, the higher your chances of success. Acquiring new clients and expanding your business is equally crucial when you’re freelancing.

  • Self-discipline

Productivity may suffer due to various distractions, such as family members. As a freelancer, you do not have a supervisor checking up on you. If procrastinating becomes a habit, prepare to fall behind in your work and struggle with deadlines.

Discover tips for boosting your productivity as a freelancer in our upcoming article.

  • Budgeting

Do not expect a stable income like you would from a set salary. Freelancing comes with uncertainties. The income varies from week to week. Some clients will pay on an hourly basis, whereas others will send payment at the end of the month. 

Improve on budgeting to have a realistic picture of how much you need to make to take care of bills and other expenses. Also, remember that the time you spend looking for clients and taking care of other administrative tasks is not paid. Understanding how to effectively manage your finances is a crucial skill that every freelancer should master for long-term success and stability.

It is recommended to use automation tools to eliminate manual tasks and waste less time you could be spending on the actual work.

  • Communication

Constant communication with clients and peers is part of the freelancing routine. Since you are on your own, there is nobody else who can present you over the phone, in person, or in writing.

Mastering communication requires effort, even more so if your previous job did not require communicating much. 

Poor communication will prevent you from networking and establishing connections, not to mention work-related troubles stemming from miscommunication.

  • Problem solving

Working in an office usually means being surrounded by people who can help you with different issues.

Freelancing, unfortunately, means that you cannot depend on other people for work-related matters. Problem solving is a valuable trait for freelancers. 

Some obstacles are pretty simple and manageable without too much research, whereas others will take a long time. In more extreme cases, you will have no option but to seek outside help.

One thing to note is that whenever you encounter a problem, you should keep your cool. 

Regardless of the issue, you should be able to find a solution. And each obstacle you overcome adds to your overall experience.

Steer clear of the typical mistakes often committed by freelancers by being informed and proactive.

  • Time management

Taking care of everything as a freelancer puts you in a position where you overestimate how much you can do. 

It might be tempting to chase a new client, believing that you can fit them into your already busy schedule. However, being greedy is one way to damage your reputation. If you take on too much work and fail to deliver, the odds are that you will have difficulties finding clients in the future. Also learning how to effectively manage projects is crucial when you’re a freelancer.

That is just a single example of how time management affects your freelancing career. You have to be at the top of your game. 

  • Persistence

Do not think about persistence as a trait that comes in when you are struggling to get new clients or meet deadlines. Yes, you will likely make mistakes before reaching a stage where you can call yourself a successful freelancer.

However, persistence also plays a prominent role in your growth after finding your footing. It is a given that the industry will evolve, and you should keep up with the trends, learning new things about the trade and industry. 

Failing to do that will leave you behind other freelancers who persist in putting in enough effort to be the best at what they do. 

Conclusion

Freelance is a cycle: set goals, achieve, repeat. You already have the courage and willpower to break free and show the world. 

Take this motivation and, without tips in mind, build your plan for 2025 to set your for success. 

As you progress, don’t forget to revisit your objectives and adjust them regularly. By doing so, you’ll steadily evolve your freelance business into something bigger, better, and more complex, turning your passion into a sustainable career. 

Transition from Full-Time to Freelance with Billdu.

Ready to take control of your career by switching from a full-time job to freelancing? Make the transition smoother and more efficient with Billdu invoicing.

Free 30-day trialNo credit card requiredCancel anytime
Pro invoice maker for small businesses
DAVID FAČKO

SEO Specialist at Billdu

David Fačko is an SEO specialist at Billdu, one of the best-rated invoicing software for freelancers in the world.