How to Start a Used Car Dealership in 2025

DAVID FAČKO

11 min

·

March 20, 2025

Thinking about turning your passion for cars into a business? Wondering how to start a used car dealership that actually makes money? You’re in the right place.

Starting your own dealership doesn’t have to be overwhelming. You don’t need a huge team or a massive budget. What you need is a clear plan—and a few smart tools to help you run things smoothly.

Let’s break it down.

What is a Car Dealership?

A car dealership is a business that sells new or used cars. Dealerships can be small and local or large with multiple locations. You might sell vehicles from one manufacturer, or offer a mix of brands, especially in the used car business.

Example: Joe runs a small used car lot with 15 vehicles. He buys cars at auctions, fixes them up, and sells them locally. 

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Understanding the basics of the car dealership business

Before jumping in, it’s important to understand how the used car industry works. It’s not just about buying and selling cars. It’s about knowing the market, managing risk, and building trust.

– Know Your Market

Used car buyers are all different. Some want budget-friendly options. Others are hunting for rare finds. Understanding what people want in your area helps you stock the right inventory—and sell faster.

Stay updated on popular models, pricing trends, and seasonal demand. The more you know about your market, the better deals you can offer.

– Service Sells

Customer service is everything. People don’t just want a good car—they want a good experience. Clear communication, honest pricing, and a smooth buying process go a long way.

Want repeat buyers and referrals? Make sure your service is as solid as your cars.

– Watch the Numbers

Inventory costs, profit margins, cash flow—these aren’t just finance buzzwords. They’re what keeps your business alive.

You don’t need an accounting degree. But you do need the right tools. Billdu’s auto repair invoicing software can help you keep things in order without drowning in spreadsheets.

– What’s Your Role?

As the owner, you set the tone. You find inventory, handle suppliers, talk to customers, and make decisions every day. You’re the heart of the business.

You’re not just managing sales. You’re building a brand people trust. And with the right support system, like Billdu’s apps, that becomes a whole lot easier.

Leave the invoicing to Billdu!

Download the Billdu app for Android and iOS and take control of your business today.

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10 Steps for Starting a Car Dealership Business

1. Choose Your Business Model

Decide if you’ll sell new cars, used cars, or both. For most first-time owners, used cars are more affordable and offer better margins.

Tip: Used car dealerships require less upfront investment and can be easier to manage solo.

2. Write a Business Plan

A business plan helps you stay focused. It should cover your goals, market research, startup costs, and expected revenue.

Keep it simple but realistic. You’re not pitching investors here—you’re building a blueprint.

Business plan for a dealership

3. Get Licensed and Registered

Each state has its own licensing rules for car dealers. You’ll likely need:

  • A business license
  • A used car dealer license
  • A sales tax permit

Check your local DMV or small business office for exact steps.

4. Find the Right Location

You need space for your cars and for customers to browse. This could be a lot you lease or land you already own. Make sure it’s visible and accessible.

5. Source Your Inventory

Buy cars from auctions, trade-ins, or wholesalers. Focus on quality, not just quantity. Customers trust clean, reliable cars. Use a VIN decoder to check vehicle information before buying—this helps you avoid surprises and make smarter purchases.

6. Set Up Financing Options

Work with banks or offer in-house financing. Giving customers more ways to pay makes it easier to close deals.

7. Get Insurance

You’ll need insurance for your inventory, your business, and test drives. It protects you and your customers.

8. Build a Website

Even if your lot is small, people will search for you online. Make it easy for them to find your location, browse cars, and contact you.

Use online tools like instant website to add contact forms, pricing, or appointment scheduling to your site.

9. Manage Paperwork and Invoicing

From car sales to repairs, paperwork matters. Use Billdu’s auto repair invoicing software to create branded invoices, track payments, and stay organized.

You can also use this auto repair invoice template for quick document creation.

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10. Market Your Dealership

Get your name out there—online and offline. Use social media, Google Business, and local ads. Run promotions to attract first-time buyers.

Billdu has a suite of sales apps!

Billdu offers a full suite of sales apps to power your business — from invoicing and appointments to an online store and instant websites. Everything you need, all in one place.

Free 30-day trialNo credit card requiredCancel anytime
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How Much Money Do I Need to Get Started?

It depends on your location, inventory, and setup. Here’s a simple breakdown:

Expense

Estimated Cost

Dealer license & legal fees

$1,000 – $3,000

Location rental or purchase

$2,000 – $10,000/month

Initial inventory (5-10 cars)

$25,000 – $100,000

Insurance

$2,000 – $6,000/year

Marketing & website

$500 – $2,000

Invoicing & admin tools

$200 – $500/year

Starting lean is okay. Many small dealers begin with 5 cars and scale up.

Pro tip: Skip the paperwork headaches. Download the Billdu app to manage sales, create professional invoices, and keep your business running smoothly.

how much does it cost to start a used car dealership

Essential Skills and Qualifications for Dealership Business

You don’t need a degree to run a successful dealership—but certain skills make the road smoother.

Here’s what helps:

  • Sales and negotiation – You’ll be talking to customers every day. Knowing how to close a deal without pressure is a must.
  • Basic accounting – Track cash flow, manage profit margins, and stay on top of expenses.
  • Customer service – Happy buyers become repeat buyers. Clear, friendly communication goes a long way.
  • Inventory management – Knowing what to stock (and when) helps you move cars faster.
  • Basic car knowledge – You don’t need to be a mechanic, but understanding car conditions, values, and repairs gives you an edge.
  • Tech comfort – From invoicing to marketing, tools like Billdu simplify your daily tasks and save you time.

The good news? Most of these skills can be learned on the go—and the right Sales software helps fill in the gaps.

Conclusion

Starting a used car dealership is no small task—but it’s completely doable. With a plan, smart tools, and a bit of hustle, you can build something great.

Ready to take the wheel? Try Billdu for free and simplify your business from day one.

Try the Billdu app for 30 days for free!

Ready to take the wheel? Try Billdu for free and simplify your business from day one.

Free 30-day trialNo credit card requiredCancel anytime
Billdu invoice maker and invoicing app

Looking for Downloadable Invoice Templates?

Wondering what should an invoice look like? Look at our free invoice templates in a number of formats
DAVID FAČKO

SEO Specialist at Billdu

David Fačko is an SEO specialist at Billdu, one of the best-rated invoicing software for freelancers in the world.